Wednesday, 20 May 2015

Entrepreneurship and You Workshop Summary

Entrepreneurship and You Workshop Summary


When I first heard about the entrepreneurship workshop, I was unsure whether I wanted to be an entrepreneur, I suppose because I knew you needed specific skills like leadership, skills that I knew I lacked and needed to develop in.


But instead of missing the opportunity of this workshop, I thought I would still come along, even if just for the 1st session to see what the workshop had to offer and to potentially see if there were new skills I could gain.


Well that is exactly what has happened. Here I am at the final session of this workshop. I am still unsure whether being an entrepreneur is the ideal job for me but I feel I have still benefited a lot from attending this workshop.


I have been given advice and some lifestyle tips. Some which I already use but I often find it helpful sometimes going over the basics and I found it quite refreshing to learn some new tips too such as winding down, leaving it in the ring and listening to relaxing music.


With only a short space of time of being able to try them out, so far I have actually noticed a difference and I feel they’re helping me to become a better and more positive person, allowing to me have better night sleep which has then helped me to prepare for the next day ahead and made me feel more confident to tackle the hardships that may come my way.


I feel this workshop most of all has been a great way of self-reflection. Helping me to discover my true morals and goals in life, identifying what kind of person I am, asking myself the questions like do I value my time efficiently, am I a good communicator? Etc.


But I guess the most important thing I have learnt is to have self-belief, staying true to myself and to always fire the passion you have inside.



Like Richard Branson said “ There is no greater thing you can do with your life and your work then follow your passions – in a way that serves the world and you!”




Friday, 15 May 2015

Assignment 3: Producers & Audiences (My Audience Profile)


My Audience Profile


Name: Isabelle Pollock

Gender: Female

Age: 18

Nationality: White British

Education: St Pauls Schools For Girls, South and City College

Occupation: Student

Marital Status: Single

Likes: Listening to different genres of music, singing, playing piano, 1950s/60s fashion,
cinema, musical theatre, playing sports

Dislikes: Spiders, clowns, smoking, horror films, reality TV programmes



A shy and confident person with strong goals in life, is socially aware and likes to make decisions often by her own independent judgement. She is a fairly organised person and likes to get tasks completed to the best standard she can. She likes to explore and try out new experiences, that pushes her beyond her usual boundaries, helping her to develop her confidence.


Assignment 3: Producers & Audiences (Class Audience Profile Results)

Class Audience Profile Results

Audiences are important because without audiences, no media work would be created. Media organisations produce media products to help make a profit. No audience = no profit.

I compiled audience profile to collect demographics and gather research about my class. These factors included: sex, age, nationality, education, occupation, marital status, their likes and interests and finally there dislikes. From this you can identify their personality traits and their viewing and spending habits. It is important to find out this information, so when I’m creating my own film, I will have to make sure that it suit the consumers needs and with the correct information, it can help to grab the attention of my specific target audience more easier.


Here are the results I found from analysing the psychological profile of the group:
  • ·       All the people in the class are of a similar ages between 16-20 and so are a young audience. 



·       It is a very multi-cultural group with variety of nationalities and ethnic backgrounds including White British, British Muslim, Black Caribbean and Pakistani.

  • ·       All the class are currently still in education and are college students

  • ·       In terms of occupation, the majority of people are unemployed and full time college students and the others have part-time jobs including; DJ/Producer, shop assistant, waiter and photographer.


  • ·       In terms of their interests and their likes the most predominant answers included: listening to music, earning money, watching films, using social media websites and food.

  • ·       In terms of their dislikes, the most common answers included: spiders, drugs, rain and not earning or having enough money.


Assignment 3: Producers & Audiences (Audience Film Viewing Preferences & Habits Questionnaire Results)

Audience Film Viewing Preferences & Habits Questionnaire Results


I asked 5 men and 5 women a variety of questions to find about my audience’s film preferences and how/where they watch films.These questions included:
  • ·       How often do you watch films?
  • ·       What is your favourite genre of film?
  • ·       What is your least favourite genre of film?
  • ·       Do you prefer watching films at home or at the cinema?
  • ·       Name your favourite actor & actress
  • ·       How do you find out about new films?
  • ·       What factors make you want to watch a film?



Ø  From looking at the results, some of the audience will watch a film only once a week but in contrast the same amount of people will also watch at least 3 times or more a week.


Ø  From looking at the results, there isn’t a clear particular favourite, my audience enjoy watching variety of different genres.


Ø  From looking at the results, it is very clear that Romantic Comedies (Rom-Coms) are the audiences are the least favourite genre of films.



Ø  From looking at the results in this line graph, people prefer having the full cinematic experience when watching films.


Ø  The next question I asked was ‘Name your favourite actor and actress’ As a result, these included predominantly mainstream actors such as Liam Neeson, Benedict Cumberbatch, Johnny Depp, Will Smith and many mainstream actresses too like Jennifer Aniston, Nicole Kidman, Angelina Jolie, and Julie Walters.


Ø  I also asked my audience ‘How do you find about new films?’ There are numerous ways in which they discover and find out about new films including e-mails from Cineworld, websites on the Internet like IMDB, film trailers, BBC news reviews, billboards, social media and word of mouth.


Ø  The final question I asked was ‘What factors make you want to watch a film?’ From analysing the results, the most common factors which grab the audience’s attention are:
  • ·       Good storylines
  • ·       Cast
  • ·       Movie trailers
  • ·       Genre/s of the film
  • ·       Directors
  • ·       Topics/subjects of the film
  • ·       Soundtrack